South
Africa stands on the cusp of an unplanned cash injection
of R2-billion in the next four months. As the rest of
the world reels from the global financial meltdown, cricket's
Indian Premier League, the British and Irish Lions rugby
tour and Fifa Confederations' Cup will see the equivalent
of 1 percent of the country's gross domestic product
unleashed in the local economy. In one week, the IPL
starts the series of international matches in all the
major cities around South Africa. At the end of May,
the 10-match British Irish Lions Tour starts at the Royal
Bafokeng Stadium in Rustenburg followed by the June 14
opening of the Fifa Confederations Cup. Durban will be
one of the main beneficiaries of the sporting bonanza.
The city's hotels are expected to be fully booked when
it stages 16 of the IPL matches and two games of the
Lions tour - one against the Sharks and the other a Test
against the Springboks in June - and then the Springboks
play the All Blacks in a Tri-Nations match in August,
all at Absa Stadium. T-Sec economist Mike Schussler said: "Certainly
the three major upcoming sporting events will help the
country a great deal, especially with growth. Hopefully
they will help relieve a bit of the current economic
pressure." Early indications are that all the tournaments
would do well as tickets for the three British Lions
Test matches and the first two IPL matches are already
sold out.
The
Fifa local organising committee says a massive 70 000
tickets were sold this week alone, amounting to around
half of the ticket sales for the Confederations Cup.
Andre Homan, SA Rugby project manager for the Lions tour,
said that just over 300 000 of the 500 000 tickets had
sold. About 22% of the Test tickets were sold internationally.
For the IPL, the debut double header match was sold out
within two hours of going on sale with the next day's
game selling out soon after. South African Tourism's
global manager for events Sugen Pillay is also optimistic
about the spin-off of these tournaments, saying they
would give tourism a massive boost. "It's difficult
to quantify how many people will come into the country
during these big sporting events," he said. "But
what we can say for sure is that the events will bring
an added value to our economy." He said if it wasn't
for the global financial crisis, the number of people
who would come to the events could have been even greater. "Sport
for us has become an important tool to drive tourism
growth." Pillay said that in 2007 during the Cricket
T20 tournament there were about 5 000 Indian fans in
the country. He believed it would probably get the same
number from India alone or even more for the IPL.